Product launches

PROTON to Launch Special Edition Model

admin — Tue, 19 Aug 2008 07:39:53 +0000

SHAH ALAM, 15 August 2008 – PROTON will launch a special edition of its award winning car “best model of the year 2008 by Frost & Sullivan” this month offering further improvements on the variant’s features with added comfort and luxury factors.

The new special edition model has been enhanced with a distinctive design for a sleeker and sportier look, yet modest enough to suit the young at heart. Enhancements have been made to both the model’s interior and exterior while still maintaining its value for money positioning.

Interior enhancements include leather seats and trimmings, GPS, Auto Cruise system, dual airbags and ABS while exterior modifications comprise full bodykits, new alloy rim design, silver matte door handle, black bezel head lamp and exclusive body colors.

Advertising Campaign for the Lancia Delta Launch

admin — Tue, 17 Jun 2008 12:30:18 +0000

“Not a spot … but a film”

Turin, June 13, 2008 -- For the launch of the model that will mark its return to the most important European car segment, Lancia chose to interpret the positioning of the Lancia Delta by combining the personality of Richard Gere and a story that is particularly close to his lifestyle and the values he upholds within one advertising spot.

Lancia Delta Launch Ad

This is not a product story but a political poem about peace. The advert does not promote technical values but human values. The day of brochure adverts is over and Lancia has been conversant in the new language for some time.

2009 Audi TTS to Launch in USA at End of 2008

admin — Thu, 01 May 2008 08:22:53 +0000

AUBURN HILLS, MI., April 30, 2008 -- Audi took the wraps off a new sports car at the North American International Auto Show in Detroit on Sunday, January 13, 2008 with the 2009 Audi TTS, the top of the TT model line. It will be coming to U.S. dealer showrooms in late 2008. Under its hood lies a two-liter TFSI high-performance engine delivering a mighty 265 hp in the U.S.. This intense power propels the TTS Coupe to 60 mph from a standstill in just 4.9 seconds and on to a governor-limited top speed of 155 mph. The Audi TTS is available as both a 2 + 2-seater coupe and as a roadster.

2009 Audi TTS Coupe

2009 Audi A3 for USA to Launch in Fall 2008

admin — Wed, 30 Apr 2008 05:56:09 +0000

Innovative high-tech concepts in the 2009 model year

Ingolstadt, April 2008 – The 2009 Audi A3, offered in the USA exclusively with the five-door body style, raises its sporty profile with a raft of improvements and an accentuated design. Innovative technologies such as the S tronic dual-clutch transmission and Audi magnetic ride, the suspension control system, makes for even greater driving pleasure.

2009 Audi A3

Highlights:
- Expressive exterior design, elegantly sporty interior
- S tronic transmission, Audi magnetic ride and efficient engines

Bugatti Launches Bugatti Veyron in China at the 2008 Beijing Motor Show

admin — Tue, 22 Apr 2008 11:03:22 +0000

April 20, 2008 -- At a media conference on press day at the 2008 Beijing Motor Show (2008 Auto China), Dr. Franz-Josef Paefgen, President of Bugatti Automobiles S.A.S., officially declared Bugatti’s entry into the Chinese market.

Bugatti Veyron: Launched in China at the 2008 Beijing Motor Show (2008 Auto China)

"We are delighted to be here“, said Dr. Paefgen. "It is a historic moment for the legendary Bugatti brand: it is the first time that Bugatti presents a car in mainland China.“

smart fortwo Launches in the USA

admin — Tue, 30 Oct 2007 14:40:46 +0000

San Francisco and Silicon Valley become “smart Valley” as the smart USA Media Test Drive event takes place in one of America’s “smartest” regions. The new smart fortwo is scheduled to roll on the streets of America in January. The shortest and most compact automobile currently in production will soon be launched in the world’s largest automobile market.

2007 smart fortwo