Mitsubishi Lancer

2009 Mitsubishi Lancer At-A-Glance

The Mitsubishi Lancer for 2009 brings the bold, dynamic lines of the new Mitsubishi Lancer Evolution to the showroom, with a shark-nosed front end, a distinct wedge-like profile and crisp, taut lines. Lancer is available as the value-minded DE, the well-equipped ES and the sport-tuned GTS. Recently announced is the Lancer Ralliart, specifications available separately.

2009 Mitsubishi Lancer Ralliart: Delivering thrilling dynamics, "class-up" value, advanced safety and cutting-edge user-technology in an aggressively styled package

Tokyo, September 8, 2008 — Mitsubishi Motors Corporation and its motor sport unit, the Repsol Mitsubishi Ralliart team, in association with its partners Repsol, Valeo and BFGoodrich - will enter the new, turbodiesel 'Racing Lancer' in next year's Dakar Rally which will take competitors through Argentina and Chile from Saturday January 3 until Sunday January 18, 2009.

Mitsubishi Racing Lancer for 2009 Dakar Rally

The Repsol Mitsubishi Ralliart team is poised to kick off its first full season using turbocharged diesel power with a four-car entry on the 2009 Dakar. The team's bid will be spearheaded by its latest cross-country rally car, the new Racing Lancer.

"In a world overwhelmed by high gas prices, come four heroes armed with MIVEC technology from Mitsubishi... the Phenomenal Four... four cars, four cylinders, no compromises."

August 8, 2008, Cypress, Calif. -- Mitsubishi Motors North America (MMNA) today announced it will launch an all-new integrated national advertising campaign to support its lineup of fuel-efficient four-cylinder vehicles: the Lancer and Galant sedans, the Eclipse coupe, and the Outlander crossover SUV. The "Phenomenal Four" campaign marks the creative debut of MMNA's new advertising agency of record, the Traffic agency. "We wanted to present Mitsubishi as a positive and fun to drive option that provided both fuel efficiency and performance" said John Powers, president of Traffic.

Tokyo, July 16, 2008 — Mitsubishi Motors Corporation has developed a new competition car, the Mitsubishi Racing Lancer (MRX09), whose mission will be to target victory on next year's Dakar which breaks new ground in 2009 with a switch from Africa to South America. For Mitsubishi Motors, not only does the Dakar serve as a platform for the sales and marketing of the Pajero/Montero but it also provides a unique proving ground for powertrains and 4WD transmission systems.

Mitsubishi 'Racing Lancer' for 2009 Dakar Rally

Tokyo, June 26, 2008 — Mitsubishi Motors Corporation (MMC) today announced global production, as well as domestic sales and export figures for May 2008.

Production: total and in Japan
Total global production came in at 98,959 units, a decline of 8.7 percent over May last year and marking the third consecutive monthly decrease. Production volume in Japan at 62,039 units was up 7.8 percent, the 20th consecutive month of year-on-year growth and marking a new record for May since Mitsubishi Motors spun off its truck and bus operations in 2003.

2008 Mitsubishi Lancer

Redesigned Car Receives 2008 Vehicle Satisfaction Award from AutoPacific

CYPRESS, Calif., June 24, 2008 -- Adding to its impressive collection of industry awards and accolades, the 2008 Mitsubishi Lancer has been recognized as the compact car with the highest owner satisfaction rating, after receiving the 2008 Vehicle Satisfaction Award within the compact car category.

2008 Mitsubishi Lancer

Mitsubishi Motors' Global C-Segment Platform Continues To Drive Brand As Demand Within Compact Vehicle Segment Increases

CYPRESS, CA, April 30, 2008 -- As the market demand for compact vehicles increases with the help of rising gas prices, sales of Mitsubishi Motors' Lancer and Outlander vehicles continue to drive the brand's caché. Built on the same global C-Segment platform, the two model lines accounted for 44.2 percent of Mitsubishi Motors North America's (MMNA) total sales in the calendar year 2007.

2008 Mitsubishi Lancer GTS

CYPRESS, Calif., March 3, 2008 /PRNewswire/ -- Mitsubishi Motors today announced total February 2008 sales of 9,105.

-- Mitsubishi Galant was the volume leader at 2,424, up 16.4% from last February's volume and up 22.2% calendar year-to-date.
-- Mitsubishi Eclipse closed at 2,079 up 6.8% from last February's volume. This was Mitsubishi Eclipse's best February in six years.
-- Mitsubishi Lancer closed at 1,647 up 48.4% for February and up 14.1% calendar year-to-date.
-- Mitsubishi Eclipse Spyder sales were 890, up 29.0% for the month and 58.2% calendar year-to-date.
-- Overall Mitsubishi sales were off 6.4% for February compared to February 2007 sales of 9,726.

Tokyo, February 26, 2008 — Mitsubishi Motors Corporation is to give the Prototype-S sport hatchback concept its global debut at the 78th Geneva International Motor Show which runs from March 4 through March 16 at the Geneva Palexpo exhibition and conference complex (opening to the general public on March 6).

Mitsubishi Prototype-S

Mitsubishi Motors, Cypress Police Department Reunite Efforts to Help "Keep Kids Off Drugs"