Tag: Dodge – new car reviews – pics – info – specs
Initially put together as the Dodge Brothers Company in the beginning of the 20th century, Dodge existed initially as just an automotive parts supplier for the Detroit car making industry.
In 1914 the company started engineering vehicles badged as the Dodge brothers. However, after the death of the two brothers in 1920, the company went through multiple hands, ending up under Chrysler Corporation in 1928.
During the years before the second World War, Chrysler set up Dodge cars on two production lines with 13 models, resting between Chrysler’s top end cars and Plymouth’s low-end products. After WWII was over, the lack of new models on the automotive market made car brands to easily sell any product, regardless of its downside. Instead of bringing up new models, Dodge was oriented onto selling redesigned silhouettes from the war period.
However, starting with 1953, a new corporate design chief was employed, and at the same time Dodge introduced their first V8 engine – the Red Ram Hemi. This was a smaller version of the what was about to be known as the famous Hemi.
During the 1973 oil crisis the entire Chrysler corporation went through hard times and thus Dodge made only a few sales and took a strong hit as not having too much focus on efficiency.
In the early 2000s, Chrysler removed Plymouth from the corporation and thus Dodge become the new low-price brand. Multiple models were introduced, including the Charger, Caliber and Challenger. All models featured V8 engines with heavy displacement but maintained a lower price tag than Chrysler.
In May 2014, Fiat Chrysler announced that Dodge was to focus solely on performance vehicles and completely renounced the low-priced lineup. In North America. Since then, Dodge has worked onto releasing sportscars and track-oriented vehicles such as the Challenger SRT8, Grand Cherokee Trackhawk and the Hellcat.
Dodge also continues development of pick-up trucks, culminating with its range topping Dodge Ram 3500.
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