Rolls Royce Sweptail will remain a one-of-a-kind car in the world
The English won’t allow any other customer to be involved in the construction of any car.
Rolls Royce Sweptail is the most expensive new car in the world. That also because the English have built this limousine after consulting the customer. It seems that the experiment will not be repeated since there is the risk of launching a car that no longer identifies with the brand.
Rolls Royce has taken by surprise those present at the Villa d’Este for Concorso d’Eleganza where the new Sweptail have been unveiled, a unique model, developed by the British automaker upon the request of a very wealthy person. Reportedly, this person had paid over 10 million Euros for the construction of this car and was involved in each of its creation phase.
The project aimed at demonstrating the entire world that Rolls Royce can create a unique model, made exactly under the precise indications by the customer. In an interview for the Autocar, Giles Taylor, director of design at Rolls Royce, stated that it was less probable that another customer would be involved in the production process as much as the Sweptail customer has been. Nevertheless, Taylor suggested that the brand is open for other unique projects.
„We will probably never repeat the level of involvement we had with a customer for this car ever again, not because we don’t want to, but because it’s always fraught with risk that someone may misinterpret the end goal. It’s a risk you might end up with something that doesn’t fit the brand, or suit the customer. We may pro-actively offer coachbuild cars in the future, where we create the project and then sell the one-off nature to a customer. That’s an idea, not a plan, but it’s something we could do,” said Rolls Royce official.
He also claims that creating a unique car raises many issues when it comes to safety, since there is the possibility for a car to not pass certain tests. This is one of the very reasons Rolls Royce decided to maintain the Phantom bonnet when drawing up the Sweptail.
