Opel has a new look


The legendary Opel Blitz adopts a new design, a “New Corporate Identity: Opel with New Image”

The brand logo, which is now more finely drawn, the new “Opel Next” font and the bright Opel yellow signal the brand’s innovative strength. The goal: to be even more modern and courageous in appearance – according to the car manufacturer.

The new appearance will be reflected in all areas – from products to marketing and sales. It will be rolled out across all communication channels and areas. The press release mentions the following key points regarding the new Opel look :

“New Opel“: Modern elements underline brand’s strength for innovation

New Logo: Legendary Opel Blitz in fresh design

New font: “Opel Next” is modern, expressive and consistent

New colour: Neon Opel-yellow stands out and electrifies

Opel has always stood for the democratization of innovation and mobility. “New Opel” now expresses this spirit with its fresh corporate identity.

The journey into the future began with the Opel GT X Experimental. The study already showed the new Opel Blitz as the emblem on the vehicle. The distinctive signature line was in bright neon yellow – this has now become the Opel yellow of the renewed corporate identity. With the Opel Mokka, the Rüsselsheim-based manufacturer then presented the first production car with the new Opel face – the Vizor – and the upcoming cockpit design – the Pure Panel.


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