Jaguar goes all electric by 2025
Luxury brand says it will phase out internal combustion engines
The British carmaker, struggling with financial problems, is moving away from combustion engines and will build only all-electric vehicles by 2025.
Jaguar hopes the move will help turn around the fortunes of the 86-year-old luxury brand, which has been confronted with a decrease in sales. “We have all the ingredients at our disposal to reimagine the business and the experiences our customers seek, to reimagine to benchmark of luxury,” chief executive Thierry Bollore said.
Land Rover also to produce electric model
The more profitable Land Rover brand will change more slowly; its first all-electric model comes in 2024. By 2025, Land Rover will unveil six all-electric vehicles. By 2039, the company is aiming to net zero carbon emissions.
The UK government welcomed the decision, as PM Boris Johnson is a huge fan of greener transports. “Great news Jaguar Land Rover is set to become an all-electric brand by 2025, a significant step towards becoming a net zero business by 2039. A brilliant example of British engineering leading the industry to a cleaner future, as we build back greener” – this is the first Twitter reaction by prime-minister Boris Johnson.