Tag: Volvo – new car reviews – pics – info – specs
Volvo Cars was established in 1927 with headquarters in Torslanda, Gothenburg. Initially, the company existed as a subsidiary of bearing manufacturer SKF, which sold its share to AB Volvo in 1935.
While sometimes the brand is conflated with the larger, truck and construction equipment manufacturer AB Volvo, the two are separate entities ever since AB Volvo sold its passenger vehicle division to Ford in 1999.
The first car to come out the Volvo cars production line is called Volvo OV4. It was an open-top vehicle which was later replaced by closed-top and cabriolet models, designed to withstand the harsh condition of Northern European Climate. In 19047, Volvo introduced the PV444 passenger car, the smallest Volvo yet, however also one of the most profitable models at the time, allowing the company to spearhead towards the American market.
The Dutch-build Volvo 340 went to be one of the best-sellers of the UK market during the 80s. Although it reached record sales in 1986, Volvo loss a considerable market share to Japanese brands such as Acura and Lexus as these also entered the US territory.
During the Ford era, Volvo continued to develop its S and V line of cars, including mid-size up to luxury executive sedans. To avoid bankruptcy, Volvo was sold to the Chinese holding company Geely, which did a complete redesign of the Swedish brand’s manufacturing process and marketing. By developing new engine units, a modular platform and integrating better design cues, Volvo managed to boost sales and reach 500.000 cars a year in 2015.
Volvo is the first brand to announced switching off the internal combustion engine production by 2019, in order to focus on hybrid and electric cars. The company also plans on providing hi-performance electric and hybrid models through its Polestar division. In 2017, Volvo offered a new type of vehicle subscription to include a fee that covers insurance and maintenance for the Volvo XC40.
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