Mitsubishi

Innovative Four-Passenger Electric Car Delivery in Fourth Quarter 2008

August 8, 2008, TOKYO -- Mitsubishi Motors Corporation (MMC) announced today that it has signed a letter of intent with Pacific Gas and Electric Company (PG&E) covering the use of MMC's zero-emissions i MiEV electric vehicle for research and demonstration purposes.

Mitsubishi i MiEV Electric Car

"In a world overwhelmed by high gas prices, come four heroes armed with MIVEC technology from Mitsubishi... the Phenomenal Four... four cars, four cylinders, no compromises."

August 8, 2008, Cypress, Calif. -- Mitsubishi Motors North America (MMNA) today announced it will launch an all-new integrated national advertising campaign to support its lineup of fuel-efficient four-cylinder vehicles: the Lancer and Galant sedans, the Eclipse coupe, and the Outlander crossover SUV. The "Phenomenal Four" campaign marks the creative debut of MMNA's new advertising agency of record, the Traffic agency. "We wanted to present Mitsubishi as a positive and fun to drive option that provided both fuel efficiency and performance" said John Powers, president of Traffic.

Promotions Part of Effort to Increase Brand Awareness amongst AFL Fans

CYPRESS, CA, August 4, 2008 -- Mitsubishi Motors, the official automotive sponsor of the Arena Football League, handed the keys to three new Mitsubishi vehicles to Philadelphia Soul QB Matt D'Orazio and two lucky fans at the conclusion of ArenaBowl XXII Championship weekend in New Orleans, July 26-27.

Mitsubishi Motors presented D'Orazio with the keys to a 2009 Solar Yellow Mitsubishi Eclipse Spyder GT after the QB led Philadelphia to a 59-56 victory over the defending champion San Jose SaberCats, completing 26 of 43 pass attempts for 302 yards and seven touchdowns and one rushing score.

Tokyo, July 16, 2008 — Mitsubishi Motors Corporation has developed a new competition car, the Mitsubishi Racing Lancer (MRX09), whose mission will be to target victory on next year's Dakar which breaks new ground in 2009 with a switch from Africa to South America. For Mitsubishi Motors, not only does the Dakar serve as a platform for the sales and marketing of the Pajero/Montero but it also provides a unique proving ground for powertrains and 4WD transmission systems.

Mitsubishi 'Racing Lancer' for 2009 Dakar Rally

Tokyo July 17 2008 — Mitsubishi Motors Corporation will unveil its new Pajero Sport*1 SUV model at the Moscow Auto Salon 2008 (The Moscow Motor Show) to be held at the Crocus Expo in Moscow between August 26 and September 7 (opens to the public on August 29). The new Pajero Sport will be phased in selected regions*2 such as Russia, the ASEAN area, the Middle East, Latin America and Oceania starting in the fall this year.

2009 Mitsubishi Pajero Sport

*1 The model will carry a different name in different markets: Montero Sport in South America, Nativa in Latin America and Challenger in Australia.

MMSK, Mitsubishi Motors' sole distributor in Korea, established for new market entry

Seoul, July 3 2008 — Mitsubishi Motors Corporation announces that, as one of the key elements of its strategy for the Asian region in fiscal 2008, it is to enter the built-up car sales business in Korea working through its sole distributor in that country MMSK Corporation (see profile below).

2008 Mitsubishi Lancer Evolution: One of the cars to be introduced to the Korean market in October 2008

2008 Mitsubishi Lancer continues to lead the way for Mitsubishi in the U.S. with 2,688 sales

CYPRESS, Calif., July 1, 2008 -- Mitsubishi Motors today announced total June 2008 sales of 7,494.

2008 Mitsubishi Lancer GTS

Highlights:
- The fuel-efficient Mitsubishi Lancer continues to lead the way for Mitsubishi in the U.S. with 2,688 sales, making June the second best month of the year for Lancer. May 2008 was Lancer's best month with 3,318 sales.
- Mitsubishi Lancer Evolution sales were 315, up 52.2% for the month compared to June 2007.
- Mitsubishi Galant sales through the first six months of the year remain ahead of 2007, with 13,058 sales in 2008, compared to 13,008 last year.

Tokyo, June 26, 2008 — Mitsubishi Motors Corporation (MMC) today announced global production, as well as domestic sales and export figures for May 2008.

Production: total and in Japan
Total global production came in at 98,959 units, a decline of 8.7 percent over May last year and marking the third consecutive monthly decrease. Production volume in Japan at 62,039 units was up 7.8 percent, the 20th consecutive month of year-on-year growth and marking a new record for May since Mitsubishi Motors spun off its truck and bus operations in 2003.

2008 Mitsubishi Lancer

Tokyo, June 26, 2008 — Mitsubishi Motors Corporation (MMC) today signed a technology licensing agreement with its powertrain JV enterprise in China Harbin Dongan Automotive Engine Manufacturing Co., Ltd. (DAE) covering production of 4- and 5-speed automatic transmissions.

DAE began construction work on a new factory in March this year with a view to commence production in April 2010. Plans call for the new facility to have an annual production capacity of 150,000 units and to produce 50,000 units in its first year of operation. Production capacity will be raised to meet future increases in demand.

Redesigned Car Receives 2008 Vehicle Satisfaction Award from AutoPacific

CYPRESS, Calif., June 24, 2008 -- Adding to its impressive collection of industry awards and accolades, the 2008 Mitsubishi Lancer has been recognized as the compact car with the highest owner satisfaction rating, after receiving the 2008 Vehicle Satisfaction Award within the compact car category.

2008 Mitsubishi Lancer

TOKYO, June 18, 2008 — Today Mitsubishi Motors Corporation (MMC) announced a new global tagline in order to clarify across all markets its direction for the future. The tagline, "Drive@earth," will be launched first in Japan during the summer of 2008, and is intended to convey two major themes:

Mitsubishi Corporate Logo with new tagline: for overseas markets

Mitsubishi Selects RWB as New Public Relations Agency

CYPRESS, CALIF., June 17, 2008 -- Mitsubishi Motors North America (MMNA) today announced RWB as its new public relations agency of record. The announcement follows the recent signing of Traffic as Mitsubishi's new advertising agency.

"This is the start of a creative renaissance for Mitsubishi," said Dan Kuhnert, executive vice president of sales and marketing. "RWB has a firm grasp of the automotive industry and can immediately apply their knowledge and experience to help us communicate our brand's strengths and messages. Together with our new advertising agency, we are perfectly positioned to tell the Mitsubishi story in an exciting new way."

Paris, Tokyo, June 17, 2008— PSA Peugeot Citroen and Mitsubishi Motors Corporation (MMC) announced today that both companies agreed to start a feasibility study on an extended technical collaboration in the field of electric powertrains.

This project, which will run over several months, relates to the development, the manufacture and the use of an electric powertrain for small urban vehicles.

To step up the viability of electric vehicle projects and accelerate market introduction, the companies agreed that cooperation on electric vehicle development and production would be mutually beneficial.

This new agreement reinforces the bonds between the two manufacturers who, a week ago, laid the first stone of their joint Russian factory, in Kaluga (180 km south west of Moscow)

June 11, 2008, Cypress, Calif. -- Mitsubishi Motors North America (MMNA) today announced Traffic to be its new advertising agency of record. The announcement comes after a comprehensive agency review involving numerous top advertising agencies.

"The creativity of all the finalists was remarkable," said Dan Kuhnert, executive vice president of sales and marketing. "They all demonstrated insight into the Mitsubishi brand, and had great ideas. However Traffic presents a keen understanding of how to leverage the strengths of our brand and the 'importance of now' which is extremely relevant in today's auto industry."

Mitsubishi Lancer Ralliart 4WD sports sedan also on display

Tokyo, June 11 2008 -- Mitsubishi Motors Corporation will unveil, for the first time at an international motor show, the 2009 Mitsubishi Lancer Sportback at the Le Mondial de l'Automobile 2008 (Paris Motor Show 2008) being held in Halls 1-8 of the Paris Expo Porte de Versailles from October 2 (October 4 for the general public) through October 19. The Lancer Sportback will have its European launch this fall with a phased introduction into the various countries in the region.

2009 Mitsubishi Lancer Sportback

Kaluga, 10 June 2008 — Roland Vardanega, Member of the Managing Board and Executive Vice President, Manufacturing and Components, of PSA Peugeot Citroën and Osamu Masuko, President of Mitsubishi Motors Corporation (MMC) have officially laid the first foundation stone of their joint plant in Russia, located at Kaluga, 180km south-west of Moscow.

The ceremony took place in the presence of Mr Anatoli Artamonov, Governor of the region of Kaluga, and several hundred guests.

The joint plant held 70% by PSA Peugeot Citroën and 30% by MMC will start producing mid-range (C segment) models, as of 2011, for Peugeot and Citroën and mid-range SUVs for the 3 brands. These models will be destined for the Russian automobile market.

Tokyo, June 6 2008 — Mitsubishi Motors Corporation (MMC) today announced that it would provide 10 i MiEV*1 electric vehicles for official use at the G8 Hokkaido Toyako Summit. The electric vehicles will be used as transport for visiting world leaders and members of the media. Additionally, the vehicles will comprise one part of an on-site display*2 and test drive.

Mitsubishi i MiEV

MMC hopes that through its small contribution, attendees of the G8 Summit will find a new appreciation for the superior practicality and environmental viability of electric vehicles.

CYPRESS, Calif., June 3, 2008 /PRNewswire/ -- Mitsubishi Motors today announced total May 2008 sales of 10,430.

-- Mitsubishi Galant sales in May were 2,783, an increase of 7.9 percent over May 2007. Galant sales are up 14.5 percent calendar-year-to-date.
-- Mitsubishi Lancer Evolution sales were 351, up 23.6% for the month compared to last May.
-- Consistent with the overall U.S. market, total Mitsubishi sales were off 23.6% for May compared to May 2007 sales of 13,651.

2008 Mitsubishi Lancer Evolution

Tokyo, May 27, 2008 — Mitsubishi Motors Corporation today announced global production, as well as domestic sales and export figures for April 2008.

Production: total and in Japan

Advanced Mitsubishi Lancer Evolution MR Offers More Technology than Traditional Entry-Level Lancer Evolution GSR Model

CYPRESS, CA, May 21, 2008 -- On the heels of the successful introduction of the 2008 Mitsubishi Lancer Evolution GSR, Mitsubishi Motors announces the availability of the more technologically-advanced 2008 Mitsubishi Lancer Evolution MR, the newest and most sophisticated version of the model series that began 16 years ago.

2008 Lancer Evolution MR Build