Tag: Lexus – new car reviews – pics – info – specs
Marketed in more than 70 countries worldwide, Lexus represents the luxury auto brand of the JDM producer Toyota. Lexus has ranked among top ten Japanese brands in market value and was also the largest premium carmaker in Japan.
The company was founded in 1989. Initially, the project started as a single car model, a premium sedan with the F1 code-name. The F1 project was nothing less of expensive and time-demanding. Toyota invested $1 billion and hired 60 designers, 1,400 engineers and 2,300 technicians to create no less than 450 prototypes before the Lexus LS 400 was finally taken out the factory gates.
The final product was the Lexus LS, launched in 1989. It wasn’t long until Toyota added other chassis types to the lineup, including a cabriolet and an SUV. It wasn’t however until 2005 that Lexus became a brand of its own. Before that, all models were marketed and sold under the Toyota badge.
The first sports-oriented model by Lexus was the SC 400 coupe, featuring a V8 engine and rear-wheel drive. The second-generation model, the ES300 became Lexus’ top selling product in 1991. At the end of the same year, Lexus retained the title of the best-selling premium marque in the United States.
As of 2000, Lexus cars introduced its entry-level sport line, the IS. The first models to be part of the line were the SC 430 and the LS 430, then at its third generation. Later on, the GX 470 SUV and RX 400h hybrid SUV were added to the lineup.
The Lexus 600h L revealed in 2006 went on sale and got the title of the most expensive sedan ever sold on the Japanese Domestic Market. In the same year, Lexus has recorded no less than half a million sales worldwide.
The latest addition so far to the Lexus brand is the F division, a line entirely oriented towards performance models. The 2007 NAIAS (North American international Auto Show) introduced the IS F model alongside the LF-A concept.
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