Lancia Delta

September 5, 2008 -- The latest member of the Lancia family has been awarded five prestigious Euro NCAP stars, positioning itself at the top of the safety league tables. This recognition confirms the special attention paid by Fiat Group Automobiles to all aspects of driver and passenger protection.

2008 Lancia Delta

“Not a spot … but a film”

Turin, June 13, 2008 -- For the launch of the model that will mark its return to the most important European car segment, Lancia chose to interpret the positioning of the Lancia Delta by combining the personality of Richard Gere and a story that is particularly close to his lifestyle and the values he upholds within one advertising spot.

Lancia Delta Launch Ad

This is not a product story but a political poem about peace. The advert does not promote technical values but human values. The day of brochure adverts is over and Lancia has been conversant in the new language for some time.

Monte Carlo, May 31, 2008 -- The car manufacturer Lancia enters the International nautical world with a partnership project with the prestigious Yacht Club de Monaco. The partnership project was presented in the Monegasque Headquarters and will extend for a term of three years associating Lancia with the initiatives launched by the Principality's Yacht Club, well known throughout the world as being one of the historical Yachting capitals.

2008 Lancia Delta in Monte Carlo

The Delta Project is born

Turin, 20 February 2008 -- Lancia chooses the Internet to unveil the preview of its new and eagerly awaited Lancia Delta, with a communication strategy which starts with the Delta Project website and involves the Lancia Village on Second Life.

The Internet as an instrument of international communication and togetherness, without boundaries. The Internet as a “place” accessible to everyone, which allows users to enjoy the same Delta experience as only those who attend the International Shows can enjoy, before the commercial launch planned for the month of June: starting to get to know the car, discovering its details and major features.

The Lancia Delta will debut at the 78th Geneva International Motor Show

05/02/2008 -- Delta is a historical name associated with a peak in Lancia’s motoring past but it is also a mathematical symbol that stands for change, difference and evolution.

2008 Lancia Delta

From this viewpoint, the Lancia Delta is the first product of the new Lancia philosophy. It has an original, unique positioning, the combination of two values that are fundamental for the brand, elegant styling and a daring, innovative attitude, that inspires all aspects of its marketing and communications activities.

Turin, February 4th, 2008 -- The Lancia Lifestyle Lounge, an innovative concept combining the features of a lounge bar with those of an auto showroom, opened in Friedrichstrasse, downtown Berlin, on February 1st, 2008. This is the first of the new Lancia showrooms intended to attract attention to the world and the products of this Italian marque in major European capitals and cities.