Fiat Corporate
Fiat Group Automobiles Supplies Fleet of Natural Power Cars, Commercial Vehicles for Legambiente “Green Schooner” Campaign
Turin, 24.06.08 -- Fiat Group Automobiles, with the brands Fiat and Fiat Professional, are participating as Technical Sponsor in the "Green Schooner" initiative, which will run from 27th June to 18th August. The initiative is a summer campaign run by Legambiente, which has been travelling the Italian coastlines since 1986, providing information on seawater cleanliness and organizing events linked to safeguarding the marine and coastal ecosystem.
Alfa Romeo MiTo According to the Principles of the Autonomy Programme
Turin, June 19th, 2008 -- The Alfa Romeo MiTo can be outfitted with special devices in accordance with the principles of the Autonomy programme. Fiat launched this initiative in 1995 with the aim of constructing individual and collective means of transport and services for those with reduced motor capacity, keeping pace with new product developments, and encouraging the differently able to join the world of motoring.
German Fiat Dealership Wins the ADAC EuroTest
Turin, June 16, 2008 -- The De Graef Fiat dealership in Cologne has won first place at European level for customer service. It is the result of the latest ADAC EuroTest on ‘EDC in automotive applications’ during which the German Automobile Club examined European car dealers. During the study, the examiners simulated 500 sales transactions, in 50 European cities, at the dealerships of ten different car manufacturers. As well as ability to provide promotional information and advice on ESP, the judges looked at detailed technical knowledge, and general knowledge on safety and car safety systems.
Fiat Automobiles Sets European Record for Reducing CO2 Emissions
Turin 18.04.08 -- Among the ten biggest-selling automotive manufacturers in Europe, Fiat Automobiles is the brand that recorded the lowest average CO2 emission value for Fiat vehicles sold in 2007: 137.3 g/km. This record was awarded by the company JATO, world leader for consultancy and research in the automotive field, set up in 1984 and present in more than 40 countries.
The JATO analysis placed the Fiat brand ahead of Peugeot (141.9 g/km), Citroen (142.2 g/km), Renault (146.4 g/km), Toyota (141.9 g/km), Ford (149.1 g/km), Opel/Vauxhall (152.9 g/km), Volkswagen (161.7 g/km), BMW (176.7g/km) and Mercedes (188.4 g/km).
Fiat Reveals “Every Fiat is 500% Fiat” Ad Campaign Slogan
Turin 15 April 2008 -- This slogan launched an original advertising campaign for Fiat Automobiles which underlines the way every Fiat car encapsulates all the values that have contributed to the unanimously-acclaimed success of the new Fiat 500.
The campaign was created by the Turin office of Leo Burnett Italia Group and is intended for international consumption as evidenced by the plans for a Europe-wide TV, press and radio campaign. In particular, a TV commercial with an epic flavour, filmed on a Moroccan salt lake on the border with Algeria has now been airing for a few days. The film is directed by Alexander Paul and opens with some Fiat models on a sensational drive through a sun-baked desert. The soundtrack to the action is the timeless melody "Everybody needs Somebody".
Fiat Group Presents “Fabbrica Italiana Atleti”
Milan, 7th February 2008 -- Fiat Group has reaffirmed its support for the world of sport by creating a new team of young athletes – FABBRICA ITALIANA ATLETI – who will represent Italy at the world’s most important sporting events.
“Fabbrica Italiana Atleti” is made up of ten top athletes who are already testimonials for the Fiat Group and for their respective sports. The athletes are Andrew Howe for athletics, Vanessa Ferrari for gymnastics, Aldo Montano and Margherita Granbassi for fencing, Federica Pellegrini and Filippo Magnini for swimming, Tania Cagnotto for diving, Wenling Tan Monfardini for table tennis, and Paralympic athletes Fabrizio Macchi and Roberto La Barbera for cycling and athletics respectively.
Tata Motors Has Not Discussed Jaguar Land Rover with Fiat
4th February, 2008 -- Tata Motors, which is engaged in focused and detailed negotiations with Ford on the Jaguar Land Rover business, clarifies that the company has had no discussions with Fiat on deployment of technologies developed by Jaguar and Land Rover.
Tata Motors is pleased by the progress in the discussions with Ford to date and hopes that both the parties can reach an agreement in the forthcoming weeks.
Source: Tata Motors Limited
Champion Swimmer Federica Pellegrini is the New Fiat Testimonial
17/10/2007 -- Fiat Automobiles is increasingly involved in the world of sport, and can now boast a wonderful new testimonial: Federica Pellegrini. Today, at the Mirafiori Motor Village in Turin, at the start of her two-year agreement with the brand, the Italian swimming champion took delivery of a Fiat 500 Lounge powered by the sparkling 75 bhp 1.3 Multijet engine, with an electric sunroof, foglights, 7 airbags, automatic climate control and alloy wheels.
The Return of Abarth
A glorious past, a winning idea for the future
20/09/2007 -- A glorious past becomes the present, an all-conquering passion that is as strong today as it ever was: this is the inspiration behind Fiat Group Automobiles’ plan to re-launch the Abarth name. Always synonymous with tough, spirited cars, challenges, passion and thrills, Abarth is back with a new range to whet the appetites of all sports car enthusiasts.
Fiat, Microsoft Introduce "EcoDrive"
Frankfurt, September 11th 2007 -- Fiat Group Automobiles and Microsoft Automotive Business Unit announce a new Blue&Me-based system that enables drivers to minimize their impact on the environment. At the 62nd International Motor Show in Frankfurt, Fiat Group Automobiles and Microsoft are set to unveil “Eco Drive”.
The EcoDrive solution, spearheaded by Fiat Group Automobiles, demonstrates that an auto maker’s environmental responsibility should not stop when the car leaves the production line - but extend into the way consumers drive their cars.

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