Color palette

DEARBORN, Mich., Aug. 6, 2008 -- It shines, it glitters, it energizes and allures. In fact, the importance and psychology of color is unmistakable, even in the automotive realm. "It's critical," says Susan Sage, Color and Materials design manager, at Ford Motor Company. "Color creates an aesthetic emotion. If it's a color that the customer loves, if it gives them that sense of balance and comfort, they'll want it. It can make or break a sale."

2009 Lincoln MKS

Highlights:
* Lincoln MKS palette choices enhance the vehicle's architectural elements, offer holistic design combinations.
* Psychology of color given strong consideration in choice of tones, depth and exterior-interior package.