Advertising

"In a world overwhelmed by high gas prices, come four heroes armed with MIVEC technology from Mitsubishi... the Phenomenal Four... four cars, four cylinders, no compromises."

August 8, 2008, Cypress, Calif. -- Mitsubishi Motors North America (MMNA) today announced it will launch an all-new integrated national advertising campaign to support its lineup of fuel-efficient four-cylinder vehicles: the Lancer and Galant sedans, the Eclipse coupe, and the Outlander crossover SUV. The "Phenomenal Four" campaign marks the creative debut of MMNA's new advertising agency of record, the Traffic agency. "We wanted to present Mitsubishi as a positive and fun to drive option that provided both fuel efficiency and performance" said John Powers, president of Traffic.

DEARBORN, Mich., June 24, 2008– Taking a significant leap from the traditional 30- and 60-second broadcast advertising model, luxury automaker Lincoln is delivering a first this week with the national television launch of a three-minute movie featuring the all-new 2009 Lincoln MKS.

2009 Lincoln MKS

Highlights:
* New ad campaign presents the all-new 2009 Lincoln MKS and is an industry-first, featuring a three-minute movie commercial scheduled to debut during the Black Entertainment Television Awards pre-show today.
* Partner 30- and 15-second spots will air on select television stations beginning today.

“Not a spot … but a film”

Turin, June 13, 2008 -- For the launch of the model that will mark its return to the most important European car segment, Lancia chose to interpret the positioning of the Lancia Delta by combining the personality of Richard Gere and a story that is particularly close to his lifestyle and the values he upholds within one advertising spot.

Lancia Delta Launch Ad

This is not a product story but a political poem about peace. The advert does not promote technical values but human values. The day of brochure adverts is over and Lancia has been conversant in the new language for some time.

June 11, 2008, Cypress, Calif. -- Mitsubishi Motors North America (MMNA) today announced Traffic to be its new advertising agency of record. The announcement comes after a comprehensive agency review involving numerous top advertising agencies.

"The creativity of all the finalists was remarkable," said Dan Kuhnert, executive vice president of sales and marketing. "They all demonstrated insight into the Mitsubishi brand, and had great ideas. However Traffic presents a keen understanding of how to leverage the strengths of our brand and the 'importance of now' which is extremely relevant in today's auto industry."

Seven-time Grammy winning artist Alanis Morissette has partnered with Mercedes-Benz and its “Mixed Tape” online music magazine for “Underneath,” the first video/single from her highly anticipated new album Flavors of Entanglement (Maverick/Reprise Records). Alanis, a strong supporter of environmental causes and organizations, chose the fuel-efficient Mercedes-Benz E320 BlueTEC for the music clip.

Alanis Morissette Partners With Mercedes-Benz And “Mixed Tape” For New “Underneath” Video

The new 2009 Ford Flex's unique, multi-faceted marketing campaign launches this weekend

DEARBORN, Mich., June 6, 2008 - The new 2009 Ford Flex's unique, multi-faceted marketing campaign launches this weekend, with multi-media outreach that reflects the distinctive personality of Ford's newest crossover vehicle.

2009 Ford Flex

Highlights:
* The new 2009 Ford Flex marketing campaign launches this weekend with creative executions as unique as the vehicle itself.
* Ford teamed up with award-winning director Mark Romanek and up-and-coming musical artist Santogold to create television ads that celebrate Flex's individuality.

May 30, 2008 -- “4x4 outside, Renault inside”, the baseline for both ad campaigns, underlines the vehicle’s genuine off-road qualities while enhancing the customer purchase, be it rational (choosing Renault for its ingeniousness and renowned minivan expertise) or emotional (choosing the brand for the values it represents: friendliness and open-mindedness).

2008 Renault Koleos

Highlights:
- With Koleos, Renault is expressing its uniqueness and providing a fresh take on a vehicle segment that is new to the brand.
- Two international ad campaigns targeting different customers have been created to promote Renault’s first 4x4 crossover.

BRENTWOOD, Essex, May 20, 2008 – The TV commercial for Ford's new crossover vehicle, the 2008 Ford Kuga, will be aired for the first time on 21 May to one of the largest TV audiences of the year. Estimated to attract around 15 million viewers, the UEFA Champions League final between Chelsea and Manchester United on Wednesday, 21 May is the chosen spot. The new commercial will be shown at 20.32 on ITV and SKY Sports following the half-time whistle.

New Ford Kuga Screen Grab from UK TV Commercial.

Called "Blank Canvas," the Ford Kuga commercial is the latest in a series of memorable campaigns produced by Ford's ad agency, Ogilvy. The theme is about design and why things look the way they do.

Flower Road. Too many flowers can be a bad thing

May 7, 2008 -- The 4.2 class of Saint Aubin en Bray’s College Les Fontainettes in northern France has won the 2008 “Express Yourself!” competition following an exciting final including seven middle school classes from all over France. In all, more than 34,000 students learnt about road safety in France this year.

Exciting final
At Atelier Renault on the Champs-Elysées on May 7, 2008, the seven finalist classes in the “Express Yourself!” competition presented their projects with brio to a jury of communication professionals from the fields of road safety and advertising.

After deliberation, the jury awarded this year’s prize to the 4.2 class of Saint Aubin en Bray’s College Les Fontainettes.

BMW of North America Banking on Dynamic Hologram of World's First Sports Activity Coupe to Reach Target Consumers in Financial Community

Woodcliff Lake, NJ, April 29, 2008 -- BMW of North America and its advertising agency GSD&M Idea City are rolling out a 3-D virtual vehicle tour to herald the arrival of the first-ever BMW X6. Going direct to target consumers with a hologram of the vehicle, the world's first sports activity coupe will be featured in prominent buildings in New York City's financial district over a four-week period.