Auto Spectator Media Kit


Auto Spectator has a razor-sharp focus: we target consumers researching new automobiles with intent to buy. This is also your target, and we can provide it for you.

Auto Spectator is visited by well over 10,000 unique, goal-oriented visitors per day, generating over 25,000 daily pageviews, equating to over 750,000 monthly pageviews and several million monthly ad impressions across all ad spaces. US-based traffic comprises at least 60% of daily visits.

We offer advertising on an exclusive basis only, with a given advertiser offered sole use of a placement for the duration of the purchased period; one week, two weeks, one month, or longer.

We have three ad placements available for purchase at the time frames detailed above:

Leaderboard (top of site, all pages)
Right rectangle (top right, all pages)
Skyscraper (center, all pages)

Additionally, we may offer text links on a negotiated basis. Current rates: $300 per month, two-line link, maximum of ten links in sponsored links group.

Animation and rich media permissible. All creative subject to approval. No creative will be approved that is judged to detract from our visitor experience.

Current rates*:


1 placement (leaderboard, rectangle or skyscraper)
Period Cost Traffic prediction/approx. eCPM
One week: $2000 Uniques: >75k / Ad views: >180k / CPM: $11.11
Two weeks: $3500 Uniques: >150k / Ad views: >360k / CPM: $9.72
One month: $6500 Uniques: >300k / Ad views: >720k / CPM: $9.02
 
2 placements (choice of 2 of leaderboard, rectangle and/or skyscraper)
Period Cost Traffic prediction/approx. eCPM
One week: $3500 Uniques: >75k / Ad views: >360k / CPM: $9.72
Two weeks: $6000 Uniques: >150k / Ad views: >720k / CPM: $8.33
One month: $11000 Uniques: >300k / Ad views: >1440k / CPM: $7.63
 
3 placements/site takeover (leaderboard, rectangle and skyscraper)
Period Cost Traffic prediction/approx. eCPM
One week: $5000 Uniques: >75k / Ad views: >540k / CPM: $9.25
Two weeks: $9000 Uniques: >150k / Ad views: >1080k / CPM: $8.33
One month: $15000 Uniques: >300k / Ad views: >2160k / CPM: $6.94
     

Contact us now to reserve your ad placement.

If you prefer to work through a major network, you can also advertise on Auto Spectator via Google AdWords and Doubleclick AdPlanner, or via our primary site representative, Tribal Fusion. In both of these cases, your ads will be placed in competition with other advertisers seeking exposure on our site.

* rates subject to change

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