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The luxury supercar brand Lamborghini was founded in 1963 by the Italian manufacturing mogul Ferruccio Lamborghini. The purpose of the marque was to compete against already established brands, and particularly against Ferrari.
Some legends even go as far as saying Ferruccio Lamborghini set up the company in order to win a bet against Enzo Ferrari.
In 1966, Lamborghini develops the Miura, a sports coupe featuring a mid-engine, RWD system. The Lamborghini Miura caught the attention of the public through its intriguing design and above-average performance. The brand quickly rose financially; however, it witnessed a heavy drop in sales during the ’73 Oil crisis. However, even after the crisis was over, Lamborghini faced steep times and was taken over in 1987 by Chrysler Corporation. After switching another owner, Lamborghini cars was sold in 1998 to the Volkswagen Group.
Lamborghini only produced two cars that featured alphanumeric denominations. Then, it turned towards the area of bull breeding, drawing inspiration from Ferruccio Lamborghini’s own line of bulls he owned in Seville. Such names include the Diablo, Huracan, Murcielago and Reventon. The only time Lamborghini went out of the bull name pattern was with the Countach.
The first concept car presented by Lamborghini was the 1963 350GTV. Later on, concepts as the Marzal, Bravo or Athon were presented at various auto shows. In more recent times, Lamborghini revealed the Estoque concept, a 4-door sedan. In 2010, during the Paris Motor Show, Lamborghini went forward and unveiled the Sesto Elemento, a supercar made almost entirely of carbon fiber. The Lamborghini Sesto Elemento is powered by a V10 engine with a 2.5 second time to 60 mph and 180 mph top speed.
The Lamborghini Aventador, and later, the Urus, were revealed in the following years and both were sent to production at the Saint Agatha factory.
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